Meet Clare

Your Sanity Saving Sidekick

Running a business doesn’t have to mean doing everything on your own.

Founder of Pen and Paper Girl, to-do list enthusiast, and the behind-the-scenes support every frazzled founder dreams of.

With a steady hand and a kind heart, I help you clear the clutter, find your flow, and get things done… without burning out.

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Coffee at the Coast Events

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I’m Clare

Founder & Beautiful Soul behind Pen and Paper Girl.

With over 30 years’ experience in corporate banking and hospitality, I’ve always thrived in fast-paced, high-pressure spaces where attention to detail, discretion, and a calm, can-do attitude are essential.

Originally from Manchester in the UK, I followed my heart to Perth, Western Australia in 2008. Then, in January 2020, after my long-time role in the city was made redundant (and I cheerfully waved goodbye to my two-hour daily commute!). I launched Pen and Paper Girl – a bespoke personal assistant service for business owners who are juggling far too much.

I know what it’s like to wear all the hats – and how easy it is to feel stretched, scattered, and overwhelmed. That’s why I’ve made it my mission to help women in business stay organised, clear-headed, and focused on what they truly love.

Whether it’s managing your calendar and inbox, setting up systems that make your day flow more smoothly, or simply being the calm, capable voice behind the scenes – I’ve got you.
Clients have called me everything from “Organiser of the Unruly” to “Biz Angel,” and I wear both with pride.

Working from my peaceful home office, I bring a signature mix of warmth, grounded professionalism, and no-fuss efficiency to everything I do. I’m honest, dependable, and always deliver what I promise – with confidentiality and care at the heart of it all.

If you’re ready to feel more on top of things (and less buried by them), let’s have a chat.

    
 
 
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   Ethical Essence Natural Skincare 
 
 
 
 Trustindex verifies that the original source of the review is Google. Clare runs a Coffee@Coast for women in business to come together in a welcoming atmosphere. I love going there to connect and learn about other women’s businesses. Another plus is the venue The Beach House in Jindalee 💕
  
 
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   Helen Daniels 
 
 
 
 Trustindex verifies that the original source of the review is Google. Excellent coaching session with pen and paper girl. Her approach was clear and incredibly supportive which helped me gain clarity on some key decisions I had been struggling with. I left feeling uplifted and confident in my next steps. Highly recommend!
  
 
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   Lindsay Bruchez-Walker 
 
 
 
 Trustindex verifies that the original source of the review is Google. Coffee at the Coast is the perfect mix of connection, inspiration, and community. It’s refreshing to connect with like-minded women in a relaxed, supportive setting by the coast. The atmosphere is friendly and uplifting, making it easy to share ideas, build genuine connections, and feel inspired. Highly recommend to any woman looking for community, collaboration, and great conversation over coffee!
  
 
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   Tania Carcenac 
 
 
 
 Trustindex verifies that the original source of the review is Google. I had all the pieces, in 45 different open tabs🫣, but Clare helped me build the structure to house it all under one super-efficient tab. Now I can move from my first contact with a client, through on-boarding, a series together and thoughtful off-boarding seamlessly. All the documents, links and tracking in one place phew. Thanks Clare, you're an organisational whiz and all-round wonderful lady!
  
 
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   Sasha Matthews 
 
 
 
 Trustindex verifies that the original source of the review is Google. TL;DR Clare is a fantastic teacher and knows what she’s talking about.

I had coaching sessions with Clare, focusing on learning how to better assist my boss. Clare taught me so much, I was able to improve after just the first session!
I’ve gained so much from our sessions, from email management to Trello tips and tricks to how to manage a calendar and schedule.
If anyone is considering learning how to be a better assistant, virtual assistant, executive assistant, or just better at organising and simplifying their job, I would absolutely, genuinely suggest Clare.
  
 
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   Melissa Ahlquist 
 
 
 
 Trustindex verifies that the original source of the review is Google. I met with Clare recently to give me a hand with how I had trello set up. I have to say that there is something magic in getting Clare to give you a fresh perspective on a flow you are using trello for, as she was able to listen to what I was trying to do, and gave me her suggestion for how it could work better... and OMG, she is freaking amazing!!

Clare managed to help me streamline a client board, where each client had a different allocation of hours available, and were booking into my calendar to use those hours differently. We made the client lists and documenting the information for reporting much easier for me to see at a glance - using separate lists, checklists and labels. Plus, adding that little celebration animation when sending a card to the completed list is the cherry on top for finalising a client project!

I went from losing the emails and action plans for these government program-funded clients in my emails, to having a easy to see (and use) dashboard which is a game changer for me!

If you are looking for someone to help you with setting up trello and manage your clients, jobs and information, Clare at Pen & Paper Girl is your lady!

Thank you Clare for making my biz life easier!! ❤️
  
 
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   Angela Parker 
 
 
 
 Trustindex verifies that the original source of the review is Google. A big thank you to the lovely Clare/Pen and Paper Girl for organising and hosting a Co-working session at Clarkson Library in Feb 2025. Great venue! Having a private meeting room with facilities ensured we could all work and enjoy each other's company and conversation. I enjoyed the discipline of the work-sprint sessions, which I found to be very productive. Heads down to conquer our to-do lists in peace and quiet. A great day! Let's do it again soon 🤝❤️
  
 
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   Sharon Wilkes-Burt 
 
 
 
 Trustindex verifies that the original source of the review is Google. I love Clare's Coffee @ the Coast events. There's always a beaming welcome and great vibe in a gorgeous location. The conversations are just that - Conversations, nobody trying to sell you their stuff, just a great opportunity to meet the human behind the business and make genuine connections.

I also, recently attended the co-working day that Clare organised  - This was great. I managed to get quite a lot of work done (which is unusual for me) as Clare had set an agenda which kept the day in flow.
I would highly recommend both these events to anyone who dislikes noisy busy surface level convo networking meets but loves coffee and chats with women in business.
  
 
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   Laura Tatchell 
 
 
 
 Trustindex verifies that the original source of the review is Google. Clare has been my virtual assistant for 9 months or so now and I couldn't recommend her highly enough. She is super organised, takes the initiative, and she thinks about my wellbeing and the wellbeing of my lawfirm and clients (even before I do!)

Not only that - she is funny, gregarious, driven, smart, resourceful and she never makes me feel like the things I ask of her are a burden. A massive value-add to any business.
  
 
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   Heather Venz 
 
 
 
 Trustindex verifies that the original source of the review is Google. Clare is an absolute diamond. It’s hard to find someone who can preempt what you need well before you need it — but Clare can! Proficient at tech platforms, always happy to take on any task big or small. I’d recommend Clare’s services to any small business owner in a heartbeat. Thank you Clare!

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